Social media is a powerful way to get your project known to others. Consider keeping an active social media profile for yourself, or open a new social media account for your project. Twitter, Reddit, Facebook and even Instagram are teeming with developers, always looking for fresh projects they can use in their daily work. Regularly posting about new releases, new features and other project related updates is a great way to create a following and a community around your project.
Social media tips:
- Post regularly. On new features, major big fixes, project milestones or any other relevant information. The more you post, the more likely people are to see you.
- Use Hashtags. Adding the relevant hashtags to your posts exposes them to more people, especially on platforms like Twitter.
- Repost - Retweeting/Reposting posts that are relevant or provide added value to your users is a great way of getting more content out there. If you mention the author, there's a good chance you'll get a mention back or a new follower.
- Use testimonials - Real reactions by your users is a great way to provide social proof that your project is valueble. Don't be afraid to reach out to your users or contributors and asking for a quote.
- Ask for shoutouts - Many developers are happy to assist, and if they find your project useful, you can ask them to post about it and mention you.
- Use imagery - When possible, add an image to your posts. Posts with images are more visible, and will lead more users to your project.
Promoting on blogs and podcasts
Tech bloggers and podcasters are always looking for new material to blog about. Reaching out to them and asking to be featured is a great way of getting exposure and expanding your user base. Some bloggers might allow you to do a guest post of their blog, telling about your project, its features and how it came to be.
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